Florence

Florence, TX has a population of approximately 1200 peope and is less than a square mile in total area.

Photo By Amber Marie

A small rural Texas community located about 40 miles north of Austin, Florence has a long history that dates back to the 1850s, and in its heyday boasted retail stores, hotels, a bank, a stone quarry and even a cheese factory. The Bartlett and Western Railway depot was popular with cotton and wheat farmers and cattle ranchers, and it seemed this little town’s star was on the rise.

With the Great Depression came an economic downturn that made this Central Texas town a virtual shadow of its glory days. But, with typical Texas tenacity, those who stayed continued their commitment to their hometown. And now, it seems that tenacity has paid off. Florence has been on the comeback trail for the last several years, with a steadily increasing population as proof of its newfound popularity.

Those who are used to small communities move here to get that small-town, country lifestyle and atmosphere, and in the last few years, many buyers in Florence have been from Colorado and Arizona – as well as lots of equestrians from the east and west coasts who can board horses here. Florence is also popular with artists over the past few years looking for studio space; those who sell real estate here have compared it to the artist community in nearby Salado.

Located on Farm Road 195 about 13 miles from Georgetown in northwestern Williamson County, Florence residents are able to take advantage of the new road systems that offer quick access to the Austin area. Florence is about 45 minutes from downtown Austin. Parmer Lane goes all the way to Georgetown, and the next leg is 195 to Florence.

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